Visa will offer exclusive cardholder benefits and showcase seamless
contactless technology at Hudson Yards, New York’s newest neighborhood
Visitors to Hudson Yards can tap and donate to Women’s World Banking
at Visa’s digital installation
NEW YORK--(BUSINESS WIRE)--Mar. 18, 2019--
Today, Visa (NYSE: V) celebrates the opening of Hudson Yards, New York’s
newest neighborhood that merges the best in culture and commerce at a
must-see destination. As the Official Payment Technology Partner at
Hudson Yards, Visa plans to offer Visa cardholders exclusive access to
on-property experiential, retail and dining experiences. Visa will offer
visitors the ability to experience the speed, convenience and security
of contactless technology that can be used to tap to pay; Visa will also
leverage its sponsorship of Hudson Yards to continue its support of
female entrepreneurs by providing an on-site installation where visitors
will be able to donate to various female-focused charities, including
Women’s World Banking.
“Hudson Yards is an exciting new opportunity to show domestic and
international audiences the best of Visa, from payments to purpose,”
said Mary Ann Reilly, Senior Vice President North America Marketing,
Visa. “We are building a portfolio of benefits that enables cardholders
to have unique experiences that only Visa can provide.”
It Pays to Pay with Visa
As the preferred way to pay on-property, Visa plans to pilot and promote
“only at” Hudson Yards perks for cardholders. At launch, this will
- The Vessel: Visa cardholders will experience preferred all-day
access to visit the Vessel1, the centerpiece of Hudson
Yards. The Vessel is a spiral staircase and urban landmark comprised
of 154 intricately interconnecting flights of stairs, offering
visitors remarkable views of the Public Square and Gardens.
- Secret Menu: Visa cardholders who present their cards to the
cashier at the Fuku
restaurant will unlock a secret menu item2.
- VIP Tour:The concierge desk in the retail center will
offer Visa cardholders private tours of the Hudson Yards Gallery. Grab
a welcome treat and go on a VIP tour that provides an inside look at
Hudson Yards as a hub for fashion, design, communications and art.
Book a tour through the Hudson Yards Residential Gallery3.
Visa will work to establish subsequent benefits and experiences that
encourage cardholders to unlock exclusive access by presenting their
Visa cards or tapping to pay with their contactless card or
payment-enabled device at checkout.
Tap Into Tomorrow
To complement this state-of-the-art retail center, Visa is building a
digital installation where visitors can tap and donate to Women’s
World Banking. This digital installation encourages others to join
Visa in its effort to champion female entrepreneurs globally. Women’s
World Banking is a non-profit providing low-income women entrepreneurs
around the world the financial tools and resources they need to thrive
and pursue their dreams.
Over the course of this inaugural year, Visa plans to continue to
demonstrate its commitment to women at activations taking place at
Hudson Yards. During its sponsorship of and activation at New York
Fashion Week: The Shows, Visa offered visitors the chance to shop
at contactless vending machines, where 100% of the purchase price of all
products sold from the machines were donated to female-focused
charitable organizations. One of the products in these vending machines
was provided by sundays, a female-owned and operated business and Hudson
Yards merchant, which creates nontoxic nail polish and offers an
elevated nail salon experience focused on wellness. 100% of the purchase
price of products sold from the sundays vending machine within Visa’s
NYFW retail experience were donated to Girls Inc.
“As a female entrepreneur, it’s incredible to work with a brand like
Visa who shares our vision of empowering women,” said Amy Ling Lin,
Founder of sundays nail salon, a Hudson Yards merchant. “Working with
Visa has helped grow our sundays following and given us opportunities to
reach new customers. We are excited to continue working together to
For more information about Hudson Yards visit: https://www.hudsonyardsnewyork.com/.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our
mission is to connect the world through the most innovative, reliable
and secure payment network - enabling individuals, businesses and
economies to thrive. Our advanced global processing network, VisaNet,
provides secure and reliable payments around the world, and is capable
of handling more than 65,000 transaction messages a second. The
company’s relentless focus on innovation is a catalyst for the rapid
growth of connected commerce on any device, and a driving force behind
the dream of a cashless future for everyone, everywhere. As the world
moves from analog to digital, Visa is applying our brand, products,
people, network and scale to reshape the future of commerce. For more
information, visit https://usa.visa.com/aboutvisa/our_business.html, visacorporate.tumblr.com and
About Hudson Yards
Hudson Yards is a new neighborhood on Manhattan’s West Side being
developed by Related Companies and Oxford Properties Group. Hudson Yards
will be home to more than 100 shops and restaurants, including New York
City’s first Neiman Marcus, an array of experiential and online
retailers, and a collection of leading brands in every category from
luxury to fast fashion. The neighborhood will feature restaurants and
food experiences by chefs and restaurateurs Thomas Keller, José Andrés,
David Chang, Michael Lomonaco, Costas Spiliadis, rhubarb and
Chef Peter Jin, D&D London and more; dynamic cultural institutions;
4,000 state-of-the-art modern residences; a new 750-seat public school;
a 212-room Equinox Hotel®; and more than 14 acres of public plazas,
gardens and groves – all offering unparalleled amenities for residents,
employees and guests. For more information on Hudson Yards, please visit www.HudsonYardsNewYork.com.
1 Preferred access is subject to availability and limited to
300 passes per day. Maximum of four (4) tickets available per
cardholder, per day.
2 Secret menu item is only available at Hudson Yards Fuku
location, while supplies last.
3 Hudson Yards Gallery Tours: To book a tour, call (212)
385-1535; spots are limited and will be provided by Hudson Yards on a
first come, first serve basis; five (5) tours offered per day (excluding
major holidays) between 12 to 5pm EST.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190318005241/en/
Source: Visa Inc.