Changing the Game: Visa Sets Sights on a “Cashless Japan” With One Year to Go to the Olympic Games Tokyo 2020
Visa and its partners build a digital legacy for
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One year until the Olympic Games Tokyo 2020! As a Proud Partner for over 33 years, Visa is excited to support our #TeamVisa athletes as they prepare for #Tokyo2020. (Photo: Business Wire)
“There is virtually no other market in the world today that compares to
Supporting the Road to a “Cashless Japan”
Today, only about one-fifth of all payments in
- Growing Digital Payment Acceptance: To address the current prevalence of cash, Visa is working closely with merchants in a wide range of business categories, including Quick Service Restaurants (QSR), transit and convenience stores, to upgrade and enable contactless point-of-sale (POS) and to drive adoption for digital payments prior to the start of
- Team Visa for Cashless Japan: Since 2000, Visa has supported Team Visa, a diverse roster of global athletes who compete in a wide range of events, representing the brand on-and-off the field of competition. Team Visa athlete and Japanese Olympic hopeful in the newly added sport of surfing
Kanoa Igarashiis “riding the cashless wave” in Visa’s marketing campaign, already live in Japan. Throughout the year, Visa will continue expanding the Team Visa roster and our marketing efforts that highlight these Olympic and Paralympic hopefuls, to elevate their stories and promote the use of digital payments.
- Building a Partner Ecosystem: As the world’s leader in digital payments, Visa drives innovation to its 3.4 billion accountholders through a wide group of financial services, merchant, technology and fintech partners. To further grow its network in
Japan, Visa has launched Visa Fintech Fast-Track to make it quicker and easier for fintechs to build and deliver new digital commerce experiences on Visa’s payments network. Visa has also recently partnered with LINE Pay Corporation, operator of digital wallet and fintech services on the LINE messaging app to encourage digital payment adoption.
- Games-time Innovations: As the exclusive payment technology sponsor, Visa is in a unique position to bring cutting-edge payment technologies to every Olympic Games, often trialing technology not yet commercially available. At the Rio 2016 Olympic Games, Visa offered a payment-enabled ring to its Team Visa athletes. At the PyeongChang 2018 Olympic Winter Games, Visa commercially sold wearable products, such as gloves and lapel pins, enabled to make payments over contactless payment readers. For
Tokyo2020, Visa is exploring payment innovations ranging from biometric payment authentication and wearables to new mobile applications which will include digitally-issued cards.
- Measuring Inbound Global Travel & Spend to
Japan: According to Visa’s Global Travel Intentions (GTI) Study, Japanhas overtaken the United Statesas the most popular destination within the past two years among the international travelers surveyed. In the lead up to the Olympic Games, Visa will continue to share consumer travel and spend data and predictions on Olympic-related tourism trends, to help prepare local merchants for an influx of foreign travelers.
2 Euromonitor Financial Cards and Payments Report in