Small Businesses Score Big on Super Bowl Sunday with Visa Offer
Visa’s small business digital payment management platform,
Since the pandemic, 82%1 of small businesses have adjusted the way they operate their business to meet the increasing demand for digital payments, led by selling online (43%) and accepting contactless payments (39%). However, many businesses face barriers in accessing resources that will enable long-term growth. Visa’s
“The resiliency of small businesses is inspiring, but there is work to do to help them recover and thrive. The
To help the local
Tampasmall business community prepare for the big game:
Visa’s Street Teams visited over 2,500 small business in
Tampato distribute contactless point-of-sale tool kits and digital transformation tips –part of Visa’s commitment to help digitally enable 50 million global small businesses.
Visa, through its partnership with the NFL, is donating 20 Super Bowltickets to Black Girl Ventureswho will give them to 10 local Black woman-owned small businesses in the Tampa/ Miamiarea. In addition, Visa, is also working with national nonprofit GENYOUth to donate 50 Taste of NFL@Home tickets to Black Girl Venturesto give to additional local Black woman-owned small businesses.
- Visa’s Street Teams visited over 2,500 small business in
NFLDraft through the regular season, Visa’s marketing campaigns focused on encouraging fans that where you shop matters, with a focus on Black-owned businesses that have been disproportionately affected by COVID-19.
In the lead up to
Super Bowl, Visawill debut a new ad spot ‘Home Team’ featuring NFLplayer, Saquon Barkley, supporting his local small business and encouraging fans to do the same.
- In the lead up to
Visateamed up with the San Francisco 49ers, New York Jetsand New York Giantsto give away grants totaling $60,000to support Black-owned small businesses in the New Yorkand Santa Clara, Calif., area that have been impacted by COVID-19.
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