Visa is headed to Miami, FL to celebrate Super Bowl LIV
As a proud sponsor of the NFL for over 20 years, Visa continues to bring the Super Bowl to life in innovative and exciting ways. This year, we’re delivering a more seamless checkout experience by giving fans the opportunity to tap to pay for their purchases. Fans can also enjoy tap to pay demos with augmented reality versions of NFL players and get game-day ready in style. Here’s what you can expect:
A Transformed Checkout Experience
Within the NFL Shop at Super Bowl LIV, we’ll highlight the amazing way you can tap to pay with Visa by encouraging Visa contactless payments through signage, demo videos, and cashier messaging. We’ll also surprise and delight fans with NFL player appearances and fun tap to pay demonstrations.
Faster payments help lines for food, beverages, and souvenirs move more quickly throughout the NFL Shop and Super Bowl LIV host, Hard Rock Stadium. Football fans want to spend less time waiting in line and more time watching the action. Visa helps fans make the right play, and tap to pay with Visa.
Within the NFL Experience, Visa will showcase an amazing augmented reality activation where fans can ‘tap to unlock’ the opportunity to take a photo with AR versions of NFL super stars George Kittle, Lamar Jackson, Saquon Barkley, and Christian McCaffrey! Users can print or share their photo on their social channels to enhance their NFL experience.
Fashion & Sports
Visa will also be offering consumers at the NFL Experience the opportunity to show their team spirit in style with NFL-inspired hair, nails, and make-up at the Visa Gameday Style Studio.
In the lead up to New York Fashion Week: The Shows, Visa and NYFW will be hitting the streets of Miami in search of people with the best street style at Super Bowl LIV. You can find the content during Super Bowl LIV week on @NYFW, @fashionweek, and @visa_us on Instagram.