This season, Visa is celebrating the voices who are using their platforms to generate change in retail today and for future generations. Women have more economic power than ever and at Visa, we want to be an ally and resource for women in creating a more equal future.
–Mary Ann Reilly, SVP, Head of North American Marketing, Visa
This season, Visa's retail experience shined a spotlight on women who dominate in sports, fashion and business. Products from female-founded companies in the Visa Everywhere Pop-Up shop included must-have leather accessories from Clare Vivier and The Daily Edited, with custom monogramming available on-site. Customers tapped to pay with their Visa contactless cards or digital wallets. As part of their commitment to supporting and empowering women in all facets of life, Visa donated 100 percent of the purchase price of products sold at the Visa Everywhere Pop-Up to Women’s World Banking, a non-profit providing women entrepreneurs around the world the financial tools and resources they need to pursue their dreams.
During New York Fashion Week, Visa hosted a panel about the intersection of sports and fashion. Mary Ann Reilly, spoke about Visa’s sponsorships and introduced a panel discussion that opened up a conversation on what achieving success really requires. Endeavor’s Chief Marketing Officer Bozoma Saint John led the Visa-hosted panel featuring eponymous fashion house leader and designer Cynthia Rowley, record-breaking running back and fashion ally Saquon Barkley, and world-champion surfer Carissa Moore. The panelists shared insights about how they achieve their goals through a potent mix of confidence, preparation, and determination.
New this season, female entrepreneurs with cutting-edge technology ideas to push retail forward participated in The Visa Everywhere Initiative (VEI): Fashion Edition. It was VEI’s first foray into New York Fashion Week, showcasing the intersection of fashion and technology. Competitors were tasked with solving emerging commerce challenges and providing visionary solutions for Visa’s vast partner network. One standout female entrepreneur took home a $25,000 prize as the winner of Visa’s signature innovation competition. Natasha Franck, the founder and CEO of Eon, triumphed over four other inspiring women who presented their companies before a panel of judges as part of New York Fashion Week: The Shows (NYFW).
