This season, Visa is celebrating the voices who are using their platforms to generate change in retail today and for future generations. Women have more economic power than ever and at Visa, we want to be an ally and resource for women in creating a more equal future.
–Mary Ann Reilly, SVP, Head of North American Marketing, Visa
For its third season as the Official Payment Technology Partner of NYFW, Visa created the Visa Everywhere Fashion Week Pop-Up shop which featured curated Fashion Week ‘essential’ products from all female-founded brands, 100% of the purchase price of products sold benefited Women’s World Banking, a non-profit providing women entrepreneurs around the world the financial tools and resources they need to pursue their dreams.
Items from female-founded companies in the Visa Everywhere Fashion Week Pop-Up shop included exclusive products from Appointed, Baggu, Lingua Franca and Sold Out NYC, as well as other “on-the-go” necessities from Kitsch, Rebecca Minkoff and Rhino Parade. Customers were able to tap to pay with their Visa contactless cards or digital wallets at Poynt payment terminals, featuring Visa’s sensory branding suite.
In addition to its activation on-site, Visa facilitated conversation, highlighting powerful industry voices who are inspiring change for women and the fashion industry at large.
She’s Next is a Visa program designed to support and champion women business owners as they build, sustain and advance their businesses.
Visa Everywhere Initiative is a global innovation program that tasks startups to solve the payment challenges of tomorrow and provide visionary solutions for Visa’s vast network of partners.
