Whether the future is in our hands, on our mask or on a tote – let’s raise a voice this Fall and shape a future of equality and inclusivity.
–Mary Ann Reilly, SVP, Head of North American Marketing, Visa
Visa X NYFW: The Shows
This season, Visa pivoted from an on-site New York Fashion Week activation to be mostly digital, while still focusing support of women’s advancement, diversity and inclusion, and empowering small businesses. Through a merchandise collaboration with Fashion Our Future 2020, we aimed to spark important conversation around women and small businesses, diversity and inclusion, and global economic recovery beyond the pandemic.
Visa collaborated with NYFW: The Shows to create exclusive accessories with independent female designers Studio 189, Fe Noel, and Tanya Taylor. Pivoting from a physical activation, Visa brought NYFW to everyone through an e-commerce shopping experience.
Fashion’s power to create change
In addition to our e-commerce activation, Visa facilitated conversation, highlighting powerful industry voices who are inspiring change for women and the fashion industry at large.
From building a responsible business, to using the power of your brand’s platform to impact the greater good, how can fashion be an agent of social change? NYFW: The Shows and Visa, in partnership with Chase, hosted a panel with topics including: inspiration behind Fashion Our Future 2020, how small businesses can have a big impact, the importance of female founders, and how we all vote with our wallets.
Virtual fashion experiences
NYFW: The Shows and Visa, in partnership with Chase, showcased three virtual experiences partnering with two designers and a makeup artist to bring three unforgettable experiences to Visa cardholders from the comfort of their own homes:
Fe Noel – Fe Noel shared her womenswear brand influenced by her Grenadian heritage and focused on culture, glamour, sensibility and sensuality. Fe Noel debuted at NYFW February 2020 with the collection “Daughter of the Soil”.
Carolina Dali– Carolina Dali gave guidance on selecting the right shades for your skin tone, and showed consumers how to conceal, correct and enhance any complexion using her method of matching, shading and illuminating, as well as what it is like to be a small business owner.
Tanya Taylor– Tanya Taylor discussed how a collection of hand-printed, body-positive designs for sizes 0-22 comes to life.
She's Next, Empowered by Visa
She’s Next is a Visa program designed to support and champion women business owners as they build, sustain and advance their businesses.
Visa Everywhere Initiative
Visa Everywhere Initiative is a global innovation program that tasks startups to solve the payment challenges of tomorrow and provide visionary solutions for Visa’s vast network of partners.