Visa’s continuing partnership with NYFW: The Shows is an opportunity to expand our efforts to support and empower women in the fashion industry. This season, we are excited to continue our efforts championing women by collaborating with Black women-owned small businesses to encourage support for underrepresented groups as well as small business owners who have disproportionately been affected by COVID-19. Visa encourages people to support them both within the fashion community and at large.
Visa X NYFW: The Shows
This season, Visa pivoted from an on-site New York Fashion Week activation to a fully digital experience, while still focusing support of women’s advancement, diversity and inclusion, and empowering small businesses. Through our collaboration with curator Rajni Jacques, Fashion and Creative Director, we aimed to spark important conversations around women and small businesses, the importance of diversity and inclusion, and global economic recovery beyond the pandemic.
Visa collaborated with NYFW: The Shows to create a one-of-a-kind beauty box with a curated collection of beauty products featuring Black women-owned brands. The beauty box included: Maison Quiquine’s Truth Serum Face Oil, OUI the People’s Featherweight Hydrating Body Gloss, Range Beauty’s Bali Full Body Glow and La Bel Skincare’s Lip Scrub and Lip Oil. Additional support for the participating brands included awarding them a grant on behalf of Visa and NYFW: The Shows to help Black women-owned small businesses continue to recover and thrive. Pivoting from a physical activation, Visa brought NYFW: The Shows to cardholders everywhere through an e-commerce shopping experience.
Fashion’s power to create change
In addition to our e-commerce activation, Visa facilitated conversation, highlighting powerful industry voices who are inspiring change for women and the fashion industry at large.
From building a responsible business, to using the power of your brand’s platform to impact the greater good, how can fashion be an agent of social change? NYFW: The Shows and Visa hosted a panel titled “The Beauty of Inclusivity” which touched on topics ranging from empowering Black women-owned brands to how small businesses can have a big impact as well as the importance of female founders, and how we can create change with our wallets.
Virtual fashion experiences
NYFW: The Shows and Visa, showcased three virtual experiences partnering with diverse fashion talent to bring engaging and unforgettable experiences to Visa cardholders from the comfort of their own homes:
sundays – sundays, a crowd-favorite nail salon in Hudson Yards led a guided meditation and manicure class, providing helpful tips on relaxation as well as teaching cardholders the needed skills to do their own manicure at home.
Carolina Dali – Carolina Dali gave guidance on selecting the right shades for your skin tone and showed cardholders how to enhance any complexion using her method of make-up application. She also shared valuable advice and lessons learned from being a small business owner.
Jessica Smalls – Jessica Smalls led a make-up tutorial and shared her inspiring story on her journey in the beauty space. Giving cardholders a step-by-step class on applying beauty’s spring trend on their own.
She's Next, Empowered by Visa
She’s Next is a Visa program designed to support and champion women business owners as they build, sustain and advance their businesses.
Visa Everywhere Initiative
Visa Everywhere Initiative is a global innovation program that tasks startups to solve the payment challenges of tomorrow and provide visionary solutions for Visa’s vast network of partners.