Fashion’s power to create change
In addition to our e-commerce activation, Visa facilitated conversation, highlighting powerful industry voices who are inspiring change for women and the fashion industry at large.
From building a responsible business, to using the power of your brand’s platform to impact the greater good, how can fashion be an agent of social change? NYFW: The Shows and Visa hosted a panel titled “The Beauty of Inclusivity” which touched on topics ranging from empowering Black women-owned brands to how small businesses can have a big impact as well as the importance of female founders, and how we can create change with our wallets.
Virtual fashion experiences
NYFW: The Shows and Visa, showcased three virtual experiences partnering with diverse fashion talent to bring engaging and unforgettable experiences to Visa cardholders from the comfort of their own homes:
sundays – sundays, a crowd-favorite nail salon in Hudson Yards led a guided meditation and manicure class, providing helpful tips on relaxation as well as teaching cardholders the needed skills to do their own manicure at home.
Carolina Dali – Carolina Dali gave guidance on selecting the right shades for your skin tone and showed cardholders how to enhance any complexion using her method of make-up application. She also shared valuable advice and lessons learned from being a small business owner.
Jessica Smalls – Jessica Smalls led a make-up tutorial and shared her inspiring story on her journey in the beauty space. Giving cardholders a step-by-step class on applying beauty’s spring trend on their own.