Yusan Lin
Sr. Staff Research Scientist
Focus Areas: AI-Recommendations
Dr. Yusan Lin joined Visa Research as a Staff Research Scientist right after she received her Ph.D. in Computer Science and Engineering at The Pennsylvania State University in 2018. Her Ph.D. thesis was on “Machine-Learning Approaches for Learning Marketing Strategies.” She received her B.S. in Computer Science and Information Engineering at National Central University in 2012. Her research interest is on using Data Science and Artificial Intelligence to understand human behavior and marketing problems, with a special focus on fashion. Her research papers have been published in conferences such as CIKM, WWW, and KDD.
Yusan has been actively working on quantitative fashion research, and has been featured in various interviews and Women Data Leaders (a KDD-supported program).
Besides research, she taught Database Management Systems at The Pennsylvania State University.
Publications
- Yusan Lin, Peifeng Yin, Wang-Chien Lee, Modeling Dynamic Market Competition on Crowdfunding, IW3C2 The Web Conference (WWW 18), 2018.
- Yusan Lin, Peifeng Yin, Wang-Chien Lee, Modeling Menu Bundle Designs of Crowdfunding Projects, 26th ACM Conference on Information and Knowledge Management (CIKM 17), 2017.
- Yusan Lin, Tawei Wang, Dress Up Like a Stylist? Learning from A User-Generated Fashion Network, 20th ACM SIGKDD Workshop on Machine Learning Meets Fashion (KDD 17), 2017.
- Yusan Lin, Chung-Chou H. Chang and Wang-Chien Lee, Analysis of Rewards on Reward-Based Crowdfunding Platforms, IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM 16), 2016.
- Jorge Alé Chilet, Cuicui Chen, Yusan Lin, Analyzing Social Media Marketing in the High-EndFashion Industry Using Named Entity Recognition, IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining, Multidisciplinary Track (ASONAM 16), 2016.
- Yusan Lin, Heng Xu, Yilu Zhou, Wang-Chien Lee, Styles in the Fashion Social Network: An Analysis on Lookbook.nu, International Social Computing, Behavioral Modeling and Prediction Conference (SBP15), 2015.
- Yusan Lin, Yilu Zhou, Heng Xu, Text-Generated Fashion Influence Model: An Empirical Study on Style.com, Hawaii International Conference on System Sciences, 2015.
- Yusan Lin, Yilu Zhou, Heng Xu, The Hidden Influence Network in the Fashion Industry, 24th Workshop on Information Technologies and Systems, 2014.