Grow your portfolio with Visa Campaign Solutions

Grow your cardholder portfolio by analyzing your data to identify business opportunities, and engage your consumers by using Visa Campaign Solutions.

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Visa Campaign Solutions (VCS) is a comprehensive, future-ready campaign management tool to help you communicate with cardholders, build engagement and reduce operating expenses.

With standard or customizable campaigns, you have the flexibility to deliver promotions that best fit your cardholders and business strategies. Or, you can use the tool as a fast and effective way of communicating to specific cardholders about promotions or other product offerings.

Our fully automated end-to-end communication tool is easy to use. Here is how it works:

Use our Visa Data Manager analytics platform to identify your opportunities.
Establish triggers or rules-based campaigns for automated customer segmentation.
Customize offers to meet your business opportunities.
Develop campaign content; select from the VCS library or develop your own custom collateral.
Delivery is automated through VCS via email, push notifications or direct mail. You may also elect to receive a file.
VCS will seamlessly qualify and fulfill on the campaign offer.
Track campaign effectiveness through detailed or summary campaign reporting.
Refine campaign segmentation and offer options as necessary; set up the recurring schedule.

Visa Campaign Solutions is a powerful solution for debit, credit and prepaid portfolio enhancement.

Case study: How can Visa Campaign Solutions help you engage your cardholders?

1. By reducing operational expenses

With the rise of smartphones, financial institutions are tasked with sending Token Provisioning Notifications—often by scraping reports and manually delivering these notices via direct mail.

Visa Campaign Solutions automates this process with the Token Provisioning Campaign, meaning financial institutions of any size can support innovative mobile and wearable wallets in a cost-effective way.

Using the [Visa Campaign Solutions], Token Provision Notification campaign has enabled us to go to market quickly with the mandatory notifications, without adding extra burden to my operational staff.

— KATIE HIRSCH ProFed Federal Credit Union

2. By automating the Early Month on Book communications strategy

Persuading cardholders to activate and then use their cards on a regular basis often requires a well-planned communications strategy, which can drain internal resources.

Visa Campaign Solutions helps issuers drive the overall lifetime value of their cardholders with an automated, formalized communications strategy that’s easy to use. It includes welcome messages, activation reminders, and usage and benefits communications.

3.2%-7% uplift* over control with campaigns from Visa Campaign Solutions

*Based on 2017 Visa Data Manager results.

We have unique messaging tailored to each of our specific programs...Managing this campaign is very easy, we simply let the [Visa Campaign Solutions] system do all of the heavy lifting and then we review our campaign performance through [Visa Data Manager] reports each month.

— DIANE KOTOUCH Arizona Federal Credit Union

3. By increasing loyalty and transactions with unique campaigns

Building loyalty, driving usage and increasing the likelihood that cardholders remain active are key to unlocking the potential of your portfolio.

Stay in communication with cardholders to inform them of new benefits and features, and encourage them to perform certain actions (such as e-commerce or card-on-file merchants) with template and branded campaigns from Visa Campaign Solutions.

Visa Campaign Solutions has allowed MACU the flexibility to target e-commerce activity and drive card usage in our credit portfolio. We’re pleased with the results and have set up daily campaigns to engage new cardholders, promoting our suite of card benefits.

— SHARON COOK CMO, Mountain America Credit Union

4. By driving acquisition of new card accounts

Direct marketing campaigns are an important part of a successful acquisition strategy, but they can be underutilized due to how time consuming they are.

Visa Campaign Solutions uses proven third-party data, along with a multichannel campaign approach, to maximize campaign effectiveness.

43% higher conversion* with campaigns from Visa Campaign Solutions compared to control group

*Based on results from First Community Credit Union’s July 2016 Invitation to Apply (ITA) campaign.

We are extremely pleased with our participation in the [Visa Campaign Solutions] program. Through our first Credit Acquisition Cross-sell ITA campaign, we were able to drive big results in an affordable manner, booking new accounts at a marketing cost of $201 per account.

— NANCY TRENNEL SVP Marketing, First Community Credit Union

Watch the videos to learn more about our data analytics and campaign solutions.

Visa Data Manager (VDM)

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Visa Campaign Solutions (VCS)

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