Visa Campaign Solutions (VCS) is a comprehensive, future-ready campaign management tool to help you communicate with cardholders, build engagement and reduce operating expenses.
With standard or customizable campaigns, you have the flexibility to deliver promotions that best fit your cardholders and business strategies. Or, you can use the tool as a fast and effective way of communicating to specific cardholders about promotions or other product offerings.
Our fully automated end-to-end communication tool is easy to use. Here is how it works:
- Use our Visa Data Manager analytics platform to identify your opportunities.
- Establish triggers or rules-based campaigns for automated customer segmentation.
- Customize offers to meet your business opportunities.
- Develop campaign content; select from the VCS library or develop your own custom collateral.
- Delivery is automated through VCS via email, push notifications or direct mail. You may also elect to receive a file.
- VCS will seamlessly qualify and fulfill on the campaign offer.
- Track campaign effectiveness through detailed or summary campaign reporting.
- Refine campaign segmentation and offer options as necessary; set up the recurring schedule.
Visa Campaign Solutions is a powerful solution for debit, credit and prepaid portfolio enhancement.