Customer loyalty enables businesses to recover faster

A resurgence of the epidemic in some countries where it was previously under control.
Bar chart comparing open restaurants in August 2020 by brand and customer loyalty. See image description.
A bar chart comparing restaurants still open in August 2020 by their brand and customer loyalty scores in a 2019 study. Most global brands (64%) that managed to stay open in August had high customer loyalty scores, while the majority of the non-global brands had only a medium (53%) or low level (22%) of customer loyalty.