The last billion connections: Africa’s e-commerce potential | Visa


The last billion connections: Africa’s e-commerce potential

Africa was already on a trajectory of rapid digital transformation, but the pandemic has likely accelerated the trend.

Illustration of a color coded heat map of Africa detailing card not present retail trade. See image description.

Color coded heat map of Africa showing countries where the change in card not present retail trade as a share of total sales in Q4-2020 compared with Q4-2019 was below zero, including Ghana, Gambia, Ethiopia, Angola, Tanzania, Namibia, Botswana, Mozambique and Lesotho, where it ranged 0-5%, including Madagascar, Malawi, Reunion, Mayotte, Tunisia, Zambia, Seychelles, Uganda, Eswatini, Cape Verde, Morocco, Senegal, Eqypt and Cote D'Ivoire, ranged 5-10%, including South Africa and Zimbabwe, ranged 10-15%, including the Democratic Republic of Congo and Kenya, and countries where it was above 15%, including Nigeria, Niger, Mauritius and Rwanda. Data was unavailable in the rest of the countries.