Engage and retain customers

Get to know your cardholders better and engage them at each stage of the customer life cycle. Learn more about cardholder life cycle management basics by watching this video.

Keeping your cardholders engaged is challenging. To stay competitive and relevant in today’s marketplace you need to:

Provide a seamless, end-to-end customer experience
Offer customers the right products and offers at the right time
Be the "default" card across both physical and digital wallets
Develop an omni-channel plan to ensure there is a consistent experience across devices

Visa Consulting & Analysis can help you target and segment your customer base with self-service solutions, turnkey marketing platforms and custom consulting engagements. Enroll in Visa Integrated Marketing Solutions to run a marketing campaign to boost engagement, use the Credit Performance Accelerator to build a business case and optimize your credit portfolio, or let us help you customize a consulting engagement for your needs.

Engagement + retention best practices and market insights

We'll collaborate with you to build a successful engagement strategy by leveraging best practices and the latest business and economic insights.

Improving the credit authorization customer experience in Latin America

Identify and optimize your authorization performance for a better customer experience.

Learn more

Various digital media thumbnails in a cloud with arrows pointing to a laptop and tablet.

Designing an ideal digital customer experience

Optimize your digital customer experience to drive customer acquisition growth.

Learn more

Donut graph showing 36, 30, 20 and 14 percent.

Nine ways issuers can improve customer service for millennials

Learn how to attract and retain millennial business by offering high-quality customer service.

Get details

Pie graph showing 75 percent check, 15 percent ACH, 9 percent card.

Small business credit and debit marketing best practices

Find out why small business owners still use checks for 75 percent of their expenses.

Learn more

How to deliver a great digital experience to your cardholders

Business success depends on understanding the Internet of Things (IoT) and its impact on modern consumers.

Learn more

The fundamentals of cardholder lifecycle management

Learn how to engage your cardholders during the customer lifecycle.

Watch the video

Products and solutions

We offer self-service digital solutions that help you optimize your business strategy and tools that accelerate your marketing efforts.

Woman standing inside a mall holding a shopping bag and looking at her mobile phone.

Visa Campaign Solutions

Achieve growth from acquisition, lifecycle and retention campaigns executed through our turnkey marketing platform.

Learn more

Credit Performance Accelerator

Optimize your credit card portfolio with our self-service financial diagnostic tool.

Get details

Premium Product Optimizer

Evaluate product upgrade opportunities across your entire consumer credit portfolio.

Learn more

Custom payments consulting

We offer customized payments consulting engagements that provide product, marketing and customer experience solutions that address unique opportunities for growth.

Email us