How Consumers Evaluate Credit Cards | Visa

How consumers evaluate credit cards at their primary bank

A chart illustrating how consumers prioritize credit card features when they opened a credit card in the year 2016 with their primary bank.

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Illustration of a pie graph showing 75 percent check, 15 percent ACH and 9 percent card.
Illustration of a line graph showing Gen X, Boomer and Silent categories.
Visa webpage open on a computer monitor.