Empirical, verified data
Tap into Visa’s real-world intelligence—with two times the spending data as our nearest competitor—based on verified VisaNet transactions, including credit, debit, prepaid, commercial, small business and PLUS ATM Network.
Discover Visa Destination Insights
Your destination’s international and domestic visitor spending data is now in one place with Visa Destination Insights. Our detailed, customized application, based on verified VisaNet transaction data, keeps you on top of your destination’s latest travel behaviors and trends so you can make more targeted business decisions.
Turn travel data into actionable insights
Fast, secure and up-to-date
Get the latest visitor information you need, updated 45 days after the end of every quarter so you can be confident in your decision-making.
Flexible and versatile
Put our travel data to work by creating customized reports to help you solve challenges and meet your business objectives.
Focused
Take a deeper dive into where your visitors are coming from and how they are spending in your destination.
The Visa Network
3.5B
Visa cards1
200+
countries and territories
61M
merchant locations3
210.3B
total transactions2
- 1 as of December 31, 2019
- 2 as of March 31, 2020
- 3 data provided to Visa by acquiring financial institutions and other third parties
Our customers
Powering organizations with global travel and tourism spend insights.
Enhancing understanding of visitor spend behavior
NYC & Company (NYC & Co.) uses Visa Destination Insights to help attract valuable visitor segments to New York City.
Driving tourism revenue
Visit Lake Tahoe uses Visa Destination Insights to better understand visitor spend behavior and help drive tourism revenue.
Maximizing Charlotte’s global tourism appeal
Charlotte Regional Visitors Authority (CRVA) uses Visa Destination Insights to engage international audiences and increase visitor volume.
Tour our application
From economic trends and insights to detailed spending analysis, your customized Visa Destination Insights application gives you the most up-to-date information all in one place.
Destination overview dashboard
Get an at-a-glance summary of your destination’s performance, including year-over-year growth metrics and seasonal trends.
Visitor origin summary
Explore your destination’s top feeder markets based on how much visitors are spending.
Market segment summary
Understand which market segments visitors are spending on most in your destination.
Ad hoc query analysis
Run bespoke queries to answer your business and stakeholder questions.
Data is illustrative only.
Visa Destination Insights application packages options
We offer three flexible packages to fit your business objectives.
International only
Get tourist spending information based on country origin.
Domestic only
Get tourist spending information based on metropolitan area origin.
Combined (international + domestic)
Get both international and domestic spending information for all visitors to your destination.