Your merchant-branded card, powered by Visa
Private Label cards can help boost sales and promote customer loyalty by offering your clientele fast and convenient payment options including credit, prepaid, reloadable or single load, as well as gift cards, coupons and vouchers.
Since Visa Private Label cards use the same processing system as other Visa payments, you don’t need to invest in new point of sale (POS) equipment or, depending on program options you choose, to change your existing reconciliation process.
Private Label cards are defined as closed loop/RAN (Restricted Access Network) type cards processed over VisaNet®, an open loop network.
Read about Visa Private Label card service