Additionally, Industrial Jewellery learnt that creating different websites for different audiences can help to tailor messaging, inventory, and features to reach the right people. Owner, Hila Raved Karni, created two sites for her business: one for consumers and another for businesses—a wholesale website which enables its members to use the area to create a private shop for those buying in bulk.
VISA: Once you have a website and visitors, what’s next?
DAVID: A website can be much, much more than a simple window into your business. As they get comfortable with their online presence, many companies start looking to see what else an online presence can give them. Can your website become a platform for communicating with customers? Or taking bookings online, even receiving payments?
For example, Bed and Breakfast owner and consultant, Caroline Nolder of B&B Doctor found that when she began to use Ascend by Wix, a suite of tools specifically designed for small businesses, she was able to provide a much more personalized, seamless customer experience. Caroline needed to communicate with her guests and wanted that experience to be as sophisticated and smooth as if they were communicating with a larger hotel chain.
She also wanted her website to reflect the same commitment to comfort and design as her B&B does. Knowing that her competitors are not just small hoteliers and B&Bs, but larger businesses, she needed a platform that would give her the latest technology features at a fraction of the investment. With the help of Wix she’s been able to fulfill the needs of her B&B guests without having to restructure her budget.