Brickley’s tried, like many other businesses, to manage a call in, curbside pickup model. But the pent-up demand from Rhode Islander’s emerging from hibernation proved too much for the business. It became challenging to manage stock and staffing, phone lines were full, and the customer experience was not up to the expectations of the business. Serving a single cone of chocolate ice cream with sprinkles, with an extended wait time after ordering, just wasn’t sustainable. Brickley’s closed their doors to regroup, in search of a better way forward.
Luckily, a family friend was familiar with a local representative of e|tab Online Ordering. Brickley’s signed up and was installed the same day. Within two days, they re-opened their doors, with e|tab hand-in-hand, offering a new model to their customers. Brickley’s creative staff determined that a hand-packed-to-order quart’s only pickup model was the way to go. And in their first day of doing business with e|tab, processed 167 orders and close to $5000 in revenue. With a bit of tweaking here and there, the business continued to thrive using this model, all while maintaining social distancing, and keeping in line with local regulations.
e|tab is flexible. It can be used in a variety of business models, and can be formatted to service many different industries. Take it from Brickley’s Ice Cream; online ordering is for everyone, and it is here to stay. Getting setup with e|tab is quick, easy, and cost effective.