Visa Direct | Issuers

Help boost debit card usage¹ with fast payments²

Give your cardholders a new reason to use their debit cards with Visa Direct’s convenient, real-times² push payments.

Contact us to learn more

How Commerce Bank
improves customer experience

See how the innovative bank has used Visa Direct to simplify payouts and boost growth with a stand-alone solution.

Read the case study

¹Debit Impact Analysis study conducted using a test group of approx. 2.5 million debit cardholders that received their 1st OCT in Sep-2018, from different issuers, spend and tenure levels, and Visa Direct P2P and Funds Disbursement programs. The incremental POS lift was calculated using the differential of the test group vs. a synthetic control group.
²Actual fund availability depends on receiving financial institution and region.

Why Visa Direct for issuers

Provide fast, convenient and secure payments that are available to more than a billion cards globally.

Expand your portfolio

Grow your offerings with Visa Direct-enabled solutions that drive engagement and help encourance increased debit card usage.

Offer trusted solutions

Enable cardholders to transact with confidence in the robust security of VisaNet, with the option to offer additional controls.

Streamline operations

Replace the need for checks and routing numbers by using the eligible debit cards many customers already carry in their wallets.

Push payments drive cardholder engagement¹

To better understand how debit cardholders interact with push payments, the Visa Direct Product and Data Sciences teams studied the impact of receiving Visa Direct-enabled transactions on U.S. debit portfolios.

90% of funds received were spent again in outgoing transactions

Learn more about our debit impact analysis here

¹Debit Impact Analysis study conducted using a test group of approx. 2.5 million debit cardholders that received their 1st OCT in September 2018, from different issuers, spend and tenure levels, and Visa Direct P2P and Funds Disbursement programs. The incremental POS lift was calculated using the differential of the test group vs. a synthetic control group.