Visa Direct | For Solution Providers

Introducing the Visa Direct Preferred Partner Program

Differentiate your business to your clients, with access to dedicated Visa Direct support, sales + marketing tools and other benefits designed to help grow your push-to-card solution.

Offer real-time¹ push payments with Visa Direct

Differentiated services

Delight your clients and secure new ones with differentiating payment options.

New Revenue Streams

Establish new sources of payment volume across multiple use cases, and create new revenue streams with value-added services.

Innovation support

Offer a platform for new use cases and services, positioning your business at the forefront.

Become a Visa Direct solution provider

The following are elements that can be part of a functional push-to-card solution. In addition to Visa’s payment processing capabilities, you may choose to offer your own value added services that are most relevant to your clients’ needs.

Visa card icon with top right corner made up of ones and zeros

Offer a secure front end

Offer your clients a platform that will enable their customers to interact with the push-to-card solution and enter their card payment credentials, simply and securely.

Learn more about providing a secure front end

Connect to Visa

Choose from multiple ways to connect to VisaNet so you can send Visa Direct transactions on behalf of your clients.

Learn more about connecting to Visa

Process transactions

Once you’re connected to VisaNet, its 24/7, real-time¹ processing capabilities can enable funds delivery to individuals around the world³.

Learn more about processing transactions

Paper icon with check mark at bottom right

Report and settle

An acquiring bank is ultimately responsible for settlement with Visa and is part of every Visa Direct program. A payment service provider or processor should have the ability to receive reports from Visa and other networks and reconcile against the original transactions.

Learn more about reporting and settling

View a list of selected payment solution providers who offer Visa Direct⁴. Contact Visa for more information about launching a solution.

Take the next step with the Visa Direct Preferred Partner Program

The Visa Direct Preferred Partner Program is a new sales enablement program created to empower qualified Visa Direct solution providers with tools and support to help accelerate sales for their push payment business. Through this program, Preferred Partners can take full advantage of all the business benefits the Visa Direct platform has to offer, and be uniquely positioned to showcase their Visa Direct sales and product expertise for their clients.

Woman pointing at something on a board in front of a group of people.

What you’ll get as a preferred partner⁵

As a Visa Direct Preferred Partner, you will be eligible to receive the following benefits:

Business enablement: Access to competitive insights and best practices to help identify new use cases and payment flows and to create successful commercialization plans
Sales and marketing enablement: Partners have opportunities to participate in co-branded marketing, joint customer-facing webinars, case studies, event sponsorships, and more¹
Visa Direct Product Training: Visa-led training so customer facing teams can strengthen their product knowledge to help drive more sales and better support your customers
Sales and marketing best practices: Access to best practices, Visa Direct sales collateral, insights and marketing materials
Preferred partner designation: Visa Direct Preferred Partner designation for inclusion on your website and throughout your push-to-card solution sales materials and collateral
Featured listing: Priority placement on the Visa Direct Solution Provider directory section of the Visa website making it easier for merchants to discover your services
Partner Support: Access to technical and solution experts to help guide you through your journey as you grow your business

How to become a preferred partner⁵

To become a Visa Direct Preferred Partner, you will need to meet certain pre-requisites and satisfy the following requirements:

Complete Visa Direct training program: Participate in Visa Direct product training, led by Visa Direct product and technical experts
Develop annual sales and commercialization plan: Help you achieve your business objectives by partnering with Visa on annual go-to-market and sales planning, and identifying new use cases and solutions to build a successful business.
Solution design optimization: Incorporate Visa’s UX design and customer messaging best practices, optimize risk and authentication, and incorporate Visa’s branding guidelines to create a winning solution
Visa branding and co-marketing: Showcase your Visa Direct Preferred Partner designation across your business’ marketing channels and sales materials
Annual renewal: Includes annual training for sales teams and re-commitment to updated go-to-market plans and annual reseller goals

¹Actual fund availability varies by financial institution and region. Visa requires fast-funds enabled issuers to make funds available to their recipient cardholders within a maximum of 30 minutes of approving the transaction. Please refer to your Visa representative and the Visa Direct Original Credit Transaction Global Implementation Guide for more information.
²Use cases are for illustrative purposes only. Program providers are responsible for their programs and compliance with any applicable laws and regulations.
³Ability to send cross-border transactions depends on a number of factors, including whether the recipient issuer accepts cross-border transactions. In addition, cross-border transactions inbound into the U.S. are not available unless the recipient issuer has requested an exception. Please refer to your Visa representative for more information on availability.
⁴Information about listed solution providers is provided as a convenience and for informational purposes only, may not include all Visa Direct solution providers, and is based on information provided by each solution provider. Visa is not responsible for the accuracy of such information. All brand names and logos are the property of their respective owners, are used for identification purposes only, and do not imply product endorsement.
⁵Additional terms and disclaimers apply. Please contact your Visa representative for details.

Join now

Help accelerate growth with the Visa Direct Preferred Partner Program

Join the Visa Direct Preferred Partner Program

Provide push payments with Visa Direct

Interested in becoming a Visa Direct solution provider? Find out how your organization can start offering real-time¹ payment solutions with Visa Direct.

Contact Visa