Visa Spend Insights

Visa Spend Insights helps merchants benchmark their performance against peers, understand their customers to drive loyalty and increase wallet share, and evaluate market potential through local performance metrics.

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How Visa Spend Insights can help you

Use Visa Spend Insights to help identify growth opportunities, optimize business decisions, or engage your high-value customers.

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Navigate performance variances

  • Examine growth or decline of your business compared to your peers
  • Use data to help inform actions to take when sales are slowing
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Answer location-based questions

  • Understand performance compared to your peers in a given region
  • Help determine locations to open, close, or renovate stores
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Understand your customers

  • Segment your customers based on spend with your peers
  • Help identify retention and acquisition opportunities

Impact your ROI with data-driven insights

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Custom benchmarking

Compare against your peerset to evaluate your performance over time

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Real data on customer spend

Sourced from Visa’s massive U.S. scale of $4T in payment volume1

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Timely and actionable insights

Data is refreshed regularly so you can react/respond to market developments

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Holistic view of customer

Augment your understanding of customer loyalty with a view of customer spend outside your stores

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Turn insights into action

Visa Spend Insights is an application that provides merchants with an augmented view of business performance through a self-serve platform that provides fresh, actionable insights on customer spend outside their stores.

Modules include:

  • Spend Share: Benchmarks spend with merchant against peers and showcases trends in customer spend
  • Spend Share by Geography: Granular spend share down to the store or customer by zip/MSA to help evaluate localized performance
  • Wallet Share: Segments customers by loyalty to client and spend in category to help highlight customer potential

Download the Visa Spend Insights fact sheet

 

Get started with Visa Spend Insights

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1 Source: Nilson Report 1169 (Feb 2020)