A table presentation that sets out the four firm archetypes identified in survey responses. See image description.
This table sets out the four firm archetypes identified in the responses to VEEI's Survey of Businesses in Five Developing Countries. First, there are Growing & Connected firms—about 20 percent of surveyed businesses; they are typically in larger cities, larger in size, designated as essential businesses, able to accept remote orders, and they place very high importance on e-commerce. Second, there are Steady Growing firms—about 10 percent of surveyed businesses. These firms are small to midsized, likely to be essential businesses, usually able to accept remote orders, and place high importance on e-commerce capabilities. Third, there are Flatlined firms—just over 20 percent of surveyed businesses. These are micro and small firms, located in large and medium cities, and also place high importance on e-commerce.  Fourth, there are Firms in the Red—almost half of surveyed businesses. These firms have declining revenues, are mostly micro and small, more likely to be rural than the other types, less capable of e-commerce, and place slightly less priority on e-commerce than others.
Visa logo with "Everywhere you want to be" subline to its right.