Latin America is home to over 600 million people. Nearly half of them are unbanked. Getting a credit card or even a debit card is difficult. Which leaves many consumers unable to participate in the progress and advantages offered by the digital economy. The founders of Rappi believed that there was a way to change that and power a true digital transformation across Latin America.
They created an app that not only delivered everything from food, to dog walking services, to on-demand manicurists, it delivered something just as important: financial inclusion to the entire ecosystem that used Rappi.