A 2019 study from PYMNTS.com, in collaboration with Visa, finds more consumers embracing voice-activated devices and shopping in general from the comfort of their homes. Today, nearly one-third of all U.S. consumers own a voice-activated device, just four years after they hit the market. (Starbucks, the most popular payment app in the U.S., took six years to achieve the same level of usage).
The convenience of being able to check off shopping to-dos while eating breakfast, watching TV or taking care of the kids makes voice-activated commerce an appealing choice for today’s busy consumers. Connected devices are also making the idea of “going shopping” at a store more optional than ever.
Learn more about how consumers pay today and how super-connected and bridge millennials are defining how we will pay tomorrow in the third annual How We Will Pay study.
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 Molla, R. Starbuck’s mobile payments system is so popular is the U.S., it has more users than Apple’s or Google’s. Vox. 2019. https://www.vox.com/2018/5/22/17377234/starbucks-mobile-payments-users-apple-pay-google.