From maximizing digital marketing to making it onto retail shelves, She’s Next empowers female entrepreneurs

Rebecca Minkoff joins female small business owners to explore ways to grow and thrive

November 14, 2019, 6:28 PM Eastern Time

Rebecca Minkoff poses for a photo with an attendee of She's Next.  

 

She’s Next, Empowered by Visa is a global effort to support and champion women business owners. Recent events in Toronto, New York, Los Angeles, Atlanta, Cape Town, South Africa and Washington D.C.. brought together hundreds of female entrepreneurs engaged in workshops to learn ways to fund, run and grow their businesses. Attendees received actionable insights and advice from top industry experts like Rebecca Minkoff (founder of the global fashion brand and the Female Founder Collective), U.S. Rep. Chrissy Houlihan, who attended the September workshop in Washington, D.C. and from Visa’s own experts, including Suzan Kereere (global head of merchant sales & acquiring, Visa) and Stacey Madge (country manager, Visa Canada).

She’s Next workshops have provided hundreds of women business owners in attendance with tips. Here’s a sample of advice from inspiring female leaders.

 

On utilizing social channels to connect with customers.

“Social media is constantly changing so it’s important for small business owners to be fluid and responsive in approach. The ability to crowd source customers is a huge benefit of social media for your business, you can ask questions, listen, improve and design products or experiences around their needs and wants. Also, don’t play victim to the numbers game—engagement is more important than the number of followers.”

— Erin Kleinberg, co-founder, Coveteur and chief executive officer, Métier Creative



On tapping into the power of data
.

“In our increasingly digital world, many small businesses are thinking about ways to extend their brands by using technology as a platform. There's also so much more data now. Data makes the world more transparent, but it also means it's a much more competitive world. If you're going to compete as a business, big or small, you have to figure out how to use data and technology to make your business and your personal brands thrive.”

— Suzan Kereere, global head of merchant sales & acquiring, Visa



On picking the right credit option to build your business.

“Small businesses have multiple credit options available to help manage cash flow, purchase assets, and finance working capital. Choosing wisely among them – from lines of credit and term loans to SBA loans and credit cards – these credit tools can help with everything from adding to your team, covering day to day expenses or purchasing inventory for a new product line.”

— Sheryl Cameron, Executive Director of SBA Solutions, Chase for Business



Visa’s support of women entrepreneurs extends beyond their regional She’s Next workshops and includes a toolkit that features key resources from industry leaders on how to run and improve their businesses. Learn more, download resources and subscribe to join the global network at visa.com/shesnext