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Visa shines a light on women’s empowerment at New York Fashion Week

Style + Substance = Synergy at Visa-Sponsored events including a startup pitch challenge and athletes and fashion icons talking about what fuels success

Woman painting on leather


Ready to walk the catwalk? Visa is back for its fourth season as the Official Payment Technology Partner of New York Fashion Week: The Shows (NYFW) – leveraging its presence to champion women and bring to life the glamour that extends to the runway and beyond.

Groundbreaking achievements of women in sports, fashion and entrepreneurship inspire a week of activities including: an innovative Visa pop-up activation in Spring Studios, a Visa-hosted panel highlighting the intersection of sports and fashion, and a new edition of a signature Visa innovation competition that will award a women-founded or co-founded company up to $25,000.

Women-Led Startups Pitch Their Cutting-Edge Ideas for Retail

New this season, female entrepreneurs with cutting-edge technology ideas to push retail forward will participate in The Visa Everywhere Initiative (VEI): Fashion Edition. Up to five startups will compete at NYFW: The Shows for a chance to win a $25,000 award. The event will take place on Saturday, February 8, with a judging panel including SWAAY Media Founder and CEO Iman Oubou, Lindsey Taylor Wood, Founder and CEO of The Helm, and Visa executives Mary Ann Reilly, SVP, Head of North America Marketing and Kimberley Kadlec, SVP Global Marketing Solutions.

VEI is a global innovation program that tasks startups to solve commerce and payment challenges and provide visionary solutions for Visa's vast network of partners. In the five years since it launched, 6,000+ startups have participated at events around world – collectively raising more than $2.5 billion in funding. Learn more about the program here.

Sports x Fashion: Where Style and Performance Meet

If there were ever two different spheres that share an under-the-hood common core it’s fashion and sports. At the highest levels, elite practitioners make it look easy. At NYFW, Visa’s Mary Ann Reilly will introduce a panel discussion that peels back the sheen to reveal what achieving success really requires. 

Marketing powerhouse Bozoma St. John will lead the Visa-hosted panel featuring eponymous fashion house leader and designer Cynthia Rowley, record-breaking running back and fashion ally Saquon Barkley, and world-champion surfer Carissa Moore to share insights about how they achieve their goals through a potent mix of confidence, preparation, and determination.

The Visa Everywhere Fashion Week Pop-Up Shop: Where Style Meets Statement

Extending the momentum from the previous seasons of NYFW, Visa is creating a new edition of its Visa Everywhere Pop-Up shop in Spring Studios. This season, Visa's retail experience shines a spotlight on women who dominate in sports, fashion and business.


Pop up shop with gold and silver items displayed on the wall and a sign that reads Paved with Goals


Products from female-founded companies in the Visa Everywhere Pop-Up shop include must-have leather accessories from Clare Viver and The Daily Edited, with custom monogramming available on-site. Customers can tap to pay with their Visa contactless cards or digital wallets, featuring Visa’s sensory-branding suite.

As part of its commitment to supporting and empowering women in all facets of life, Visa will donate 100 percent of the purchase price of products sold at the Visa Everywhere Pop-Up to Women’s World Banking, a non-profit providing women entrepreneurs around the world the financial tools and resources they need to pursue their dreams.


Woman making a leather stamp



Visa’s team will be on the ground during NYFW. Follow our social channels for an opportunity to see the Visa Everywhere Pop-Up Shop, VEI competition and more. And, stay tuned for the winner of this special VEI competition.   


Tag: About Visa

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