Technology and social media are playing a major role in how we experience a live match, game or musical performance. The stadium experience hasn't evolved in centuries, but architects around the world are looking at innovative ways to put the fan at the center of the action. At the same time, Visa is developing better ways to pay for fan gear and food, from in-seat ordering to personalized offers and services so fans don't waste time standing in line and missing a goal, touchdown, or minute of music. We talk to the stadium experts, world-renowned architects from Kansas-City based HOK, about their blueprint for a better stadium in this video.
How the future stadium will compete with your living room
Architects and Visa are looking at winning ways to elevate the fan experience at the event.
