Two days, 38 Visa employees and countless cups of coffee were the ingredients for Visa's latest design hack at its One Market headquarters. The goal was to put into practice a new product design model that joins cross-functional teams (global product leaders, digital design experts, developers...) and applies key principles like human-centered design and rapid prototyping to build real-time apps.
The 8 teams were given a choice of four Millennial personas, each with different payment challenges, to target with a new payment prototype. A panel of technology leaders judged the apps based on their impact on the consumer, creativity, design, simplicity and collaboration.
The winning team proposed a digital receipt app that would let consumers interact with their payment experiences in a visual way—giving consumers a compelling reason to use electronic payments rather than cash while traveling abroad.
Watch as Visa employees work tirelessly (literally) to create an innovative product that serves the needs of Visa consumers and clients.