Spotlight: Visa’s data values
Security: Individuals and businesses should have confidence that Visa payment data is safe. There is no higher priority for Visa than safeguarding those who use our products, services and network.
Control: Visa will always strive to provide simple explanations regarding how data may be used and to empower individuals with easy processes to manage use of their data.
Value: Data use at Visa should benefit individuals, businesses and economies. We strive to do this by delivering greater security, financial inclusion and consumer convenience.
Fairness: Visa’s application of data and data-driven insights aims to be fair, inclusive and avoid discrimination. Visa will strive to make our models explainable, accurate and safe.
Accountability: Visa’s approach to data use should be consistently applied at all levels of the organization and be embedded through process, training, and management responsibilities.
These principles may evolve over time based on the needs of consumers, businesses and economies, and to adapt to new privacy regulations and standards that take shape. As Visa’s business moves into new technologies, payment flows, and value-added services, we are committed to engaging with policy-makers and regulators worldwide to participate in the development and harmonization of privacy regulations and standards.