Optimize your site
Incorporate a clear “call to action”: Offer website visitors options to engage with a call to action (CTA). It might be “click here,” “add to shopping cart” or “sign up for our newsletter”. Whatever the CTA is, explain why your visitor would want to act. One quick way to test how perceptible your CTAs are is to zoom out to 50% on your website browser. You should easily see the “click to buy” button.
Use a clean, simple design: Simplicity helps visitors focus and makes it easier to find and buy your products. Less is more.
Include your social media: Social media is an excellent platform for consumers to browse and/or buy. Offer social network sharing features from your website to encourage existing customers and browsers to share your content on their social accounts.
Highlight content “above the fold”: The online equivalent to the newspaper’s “above the fold” is what can be seen on a single screen without scrolling. This is your prime real estate where you can feature eye-catching information.
Display shipping terms prominently: Customers may abandon their shopping carts if they learn that the shipping price was higher than expected.
Make your site mobile friendly: Website design optimized for mobile devices makes it easier for mobile users to navigate.
While being online is vital, no two businesses need the same type of online presence. You may want a comprehensive site to display your business—or something simpler might resonate better. We have tips and solutions to help set up or upgrade your online store.