What is Visa Click to Pay?

It's Visa's implementation of EMVco's industry-wide standards and specifications that will create a fast, frictionless shopping experience.

Online shopping. Simplified

Closeup of a tablet displaying the Visa checkout experience.

Easy

Enrolled customers no longer have to enter account numbers, look up passwords or fill out long forms to make a purchase.

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Smart

Fast, simple digital checkouts reduce friction, which can help to lower cart abandonment and increase conversions.

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Secure

Visa uses multiple layers of payment security to protect sensitive customer and transaction information. With Visa, your customers can buy with confidence.

Digital commerce is growing1

Over the past three years the digital commerce share of total global retail spend ($trillions) has been growing and is expected to continue on this trajectory.

Digital Commerce share of total global retail spend. See chart description below.

Digital commerce is seeing an increase in the share of the total global retail (both physical and digital retail combined). The chart on this page shows that between 2016 and 2019 the digital share of total global retail grew by 5% and is currently projected to grow by another 5% in the next 3 years.

The first section of the chart shows a comparison between digital and physical spending. In 2016, 9% of the total global retail spend was digital commerce. This represented approximately $2 trillion in spending. 91% of the total global retail spend was physical and this represented about $20 trillion in spending.

The second section of the chart shows another comparison between digital and physical spending. In 2019, 14% of the total global retail spend was digital commerce. This represented approximately $4 trillion in spending. 86% of the total global retail spend was physical and this represented about $22 trillion in spending.

The third section of the chart shows another comparison. But this one is a forecast of the growth of digital spending. In 2022, it’s estimated that 19% of the total global retail spend will be digital commerce representing about $6 trillion in spending. 81% of the total global retail spend will be physical and represent about $23 trillion in spending.

Finally, chart concludes with two figures: The compound annual growth rate for digital spending from 2016 to 2019 is 23%. The compound annual growth rate for physical spending, during the same time period, is 3%.

Visa Click to Pay. Built to handle ecommerce’s biggest challenges

Online shopping isn’t frictionless. And that’s why adding an evolved guest checkout experience is so important.

+ 5 %

gap between card present and card not present authorization rates.2

14 %

expected annual eCommerce fraud growth rate through 2023.3

86 %

of mobile eCommerce carts are abandoned. On desktop, it’s 73%.4

Sources: 

  • 1 Total global retail spend excludes travel and event ticket sales. CAGR represents dollar growth of digital spend. Sources: eMarketer; Comscore; Central Bank data; Oxford Economics; Euromonitor Merchant Segment Study 2018. This presentation includes data researched by Euromonitor International plc for its client, Visa U.S.A. Inc. and its subsidiaries using industry standards. Euromonitor disclaims and excludes any and all liability for any loss suffered by any party as a direct or indirect result of the use of any of the Extracts.
  • 2 2020 VisaNet Global Data
  • 3 eCommerce Fraud Trends 2019, Merchant Fraud Journal, https://www.merchantfraudjournal.com/ecommerce-fraud-trends-2019/
  • 4 Forbes, Why Cart Abandonment Rates Aren’t Falling, 2018, https://www.forbes.com/sites/paultalbot/2018/06/27/why-cart-abandonment-rates-arent-falling/#7f1bfd7f7bb6

The EMV® SRC payment icon, is a trademark owned by and used with permission of EMVCo, LLC.
EMV® is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.

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