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Digital Commerce share of total global retail spend. See chart description below.

Digital commerce is seeing an increase in the share of the total global retail (both physical and digital retail combined). The chart on this page shows that between 2016 and 2019 the digital share of total global retail grew by 5% and is currently projected to grow by another 5% in the next 3 years.

The first section of the chart shows a comparison between digital and physical spending. In 2016, 9% of the total global retail spend was digital commerce. This represented approximately $2 trillion in spending. 91% of the total global retail spend was physical and this represented about $20 trillion in spending.

The second section of the chart shows another comparison between digital and physical spending. In 2019, 14% of the total global retail spend was digital commerce. This represented approximately $4 trillion in spending. 86% of the total global retail spend was physical and this represented about $22 trillion in spending.

The third second of the chart shows another comparison. But this one is a forecast of the growth of digital spending. In 2022, it’s estimated that 19% of the total global retail spend will be digital commerce. And represent about $5 trillion in spending. 81% of the total global retail spend will be physical and represent about $23 trillion in spending.

Finally, chart concludes with two figures: The compound annual growth rate for digital spending from 2016 to 2019 is 23%. The compound annual growth rate for physical, during the same time period, is 3%.


Plus 15 percent
14 percent
86 percent

The online checkout has evolved

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