Contactless payments allow your customers to simply tap to pay with a contactless card, mobile phone or payment-enabled device.
Why go contactless?
Consumers are shifting to contactless payments because they make transactions safe and secure. Here’s how contactless can benefit your business.
A better customer experience
Processing a tap to pay transaction is safe, convenient and secure — and your customers can tap to pay in seconds, helping you serve more people.
Safe and secure transactions
Tapping to pay helps limit person-to-person interaction at checkout. EMV contactless transactions are also more secure than traditional mag-stripe transactions.
It’s secure. Contactless cards use the same security as chip cards by generating a transaction-specific, one-time-use code, thus protecting your payment information.
Contactless payments improve throughput for merchants and reduce the handling of cash. Faster transaction times mean shorter lines and a lesser likelihood of abandoned sales.
Future-proof your business
Investing in contactless now lays the groundwork for the next generation of payment technologies.
As of March 2020, 71% of face-to-face US transactions occur at contactless-enabled locations, up from 62% one year prior.¹
¹VisaNet, March 2019 and March 2020
No signature required
In 2018, Visa removed the need to capture and validate a signature for merchants that have deployed EMV® chip technology. We continue to provide merchants with ways to reduce interaction in face-to-face transactions.
Contactless merchant materials
Merchants benefit from our brand presence at POS
Research shows when Visa signage is on a merchant door, consumers in North America are:
Illustration of store and text saying 2.4 times more likely to think a merchant is reputable.
Illustration of welcome sign and text saying 1.5 times more likely to enter an unfamiliar store.
Source: 2019 Value of Visa Research, is a quantitative survey commissioned by Visa and conducted by an independent research firm, Ipsos LLC. The study was conducted in 16 markets around the globe in October-November, 2019. Note: Lift is relative to absence of signage.
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