History doesn’t repeat itself, but it does rhyme
The coming economic slowdown will likely affect the South and Northeast regions the least, while hitting the manufacturing and tech sectors the hardest.
Welcome
Still-inflated prices and growing worries about the labor market may lead to more cautious holiday spending this year.
Population shifts have led to a divergence in regional consumer spending projections.
Which areas of the U.S. have the highest potential spending this year?
Given the strength of the incoming economic data, we are forecasting a soft landing for the U.S. economy in 2024.
Visa economists expect five key factors to influence the contours of GDP growth in 2024.
Holiday sales are likely to be above average again this year.
Gen Z is expected to account for virtually all consumer spending growth through 2035 as demographic shifts put downward pressure on economic growth.
In the coming downturn, regions heavily dependent on certain industries could see less resilience than others.
After two years of high inflation, consumers are finally getting a breather.
The “wealth effect” has nearly quadrupled in the last few years, positioning wealth as a crucial driver of consumer activity.
COVID-19 changed how consumers shop, the way they pay, and what they purchase.
Our forecast of a mild recession in 2023 presents small businesses with both challenges and opportunities, including changes in capital markets, high labor costs, profit margin compression, and a shift to services spending.
By recognizing the risk consumers feel and taking measures to allay that risk, brands can embrace the opportunity to strengthen their customer relationships.
Falling temperatures and rising interest rates contributed to weaker consumer activity in March.
GDP growth in the fourth quarter of 2022 remained strong, but clear signs of a possible slowdown in 2023 are starting to appear.
After a bleak December, retail sales staged a surprising reversal.
Retail sales fell in December—and it wasn’t just because of the winter weather.
We expect five key themes to shape the U.S. economy, and your business, in 2023.
Inflation is driving up the cost of just about everything—including ingredients for the traditional Thanksgiving meal.
Meteorologists predict a mild La Niña winter in early 2023, but a chill might still permeate the economy.
The coming economic slowdown will likely affect the South and Northeast regions the least, while hitting the manufacturing and tech sectors the hardest.
U.S. holiday spending is expected to grow 6.7 percent year-over-year (YoY) on all forms of payment, according to Visa Business and Economic Insights.
Since our last outlook, the future trajectory of the U.S. economy has become more uncertain; however, we think the most likely outcome is a soft landing.
Consumers’ perceptions of present business conditions worsened, and cracks also formed in their view of the present job market.
The short-term outlook is largely positive for all regions of the U.S., but the longer-term view has become far more uncertain.
The outlook for spending in the second half of 2022 is generally positive, but the deterioration in consumer expectations suggests that soft spots are likely to emerge.
Federal Reserve data indicates that household checkable deposits and currency have grown over 346 percent from the 2019 average to roughly $4.3T in Q1-2022.
The Future Expectations component of the Consumer Confidence Index fell to its lowest point in over 10 years in June.
While inflation seems to be subsiding, consumers’ concerns about inflation—particularly the prospect of sustained high gas prices—remain front and center.
Historically, the affluent consumer had an outsized influence on aggregate consumer spending, but the pandemic adversely affected this key demographic disproportionally. With significant affluent pent-up demand, hard-hit categories of travel and restaurant spending should now benefit the most as affluent spending recovers.
The downshift in economic activity relative to last year may feel like the economy is slipping, but at this point there is little evidence to suggest a recession is in the cards.
Consumer confidence remained well below pre-pandemic levels, but further precipitous dips are unlikely.
Parts of the country—particularly in the South and the West—are returning to pre-pandemic employment levels.
Interest rate hikes by the Federal Reserve may mean higher rates across the yield curve and economic growth that bounces back to pre-pandemic 2.0-2.5 percent rates.
Inflation concerns reach 50-year high in March, likely influencing discretionary spending throughout 2022.
Elevated commodity prices such as grain and oil may soon feed into already elevated inflation rates here in the U.S. The persistence of inflation pressures will also likely begin to dampen real economic activity in our view.
Consumers’ confidence in current conditions remains resilient, but is not generating momentum or translating into confidence in the future.
Gen X and millennial consumers will rotate into key positions as primary consumers while baby boomers rotate out. Potentially slower rate of GDP growth.
Consumers seem to be headed into 2022 with a positive outlook for the coming year.
Current impressions of labor market and business conditions show a disconnect.
Digital solutions can help small businesses overcome labor shortages and other macroeconomic challenges as consumer appetite for online shopping grows.
This holiday shopping season is expected to be above average, but there are risks.
Declining case counts and pent-up demand for services should lead to more robust consumer spending in Q4 across all regions.
Consumer spending downshifts as the Delta variant surges and higher consumer prices erode consumers’ purchasing power.
Delta variant and ongoing inflation concerns fuel a drop in consumer confidence.
As the COVID-19 case counts continue to rise in the U.S., the economic impact of the latest virus wave is coming into focus.
Visa’s proprietary indexes and a nationwide survey provide new indication of the state of America’s small businesses.
U.S. GDP growth reached full recovery in the second quarter of this year, but some parts of the country are contributing to the rebound more than others.
The turnaround in domestic travel spending has been impressive but a full recovery likely lies with the ability of travelers to access international markets.
Higher-cost metro areas could suffer for a while as lower-cost areas present new opportunities for merchants and issuers.
Economic growth is robust, the labor market is firming and inflation pressures are buildling.
Visa’s proprietary indexes and a nationwide survey provide new indication of the state of America’s small businesses.
States with lower restrictions and higher employment in essential industries have had the lowest GDP and employment declines caused by the pandemic.
Is the U.S. economy on course for one of the strongest years in history?
Retail sales excluding autos fell 0.8 percent month-over-month (MoM) in April after consumers exhausted stimulus payments from the prior month.
Regular readers will note that we have been pointing out the risk of higher inflation for several months now.
Economic concerns could hinder consumer spending through the remainder of 2021.
First quarter ends with solid economic growth and strong momentum going into Q2.
Consumers really want to travel, but are concerned about safety and prices.
Q1 real GDP growth was revised downward and new risks to the outlook are emerging.
Consumers are living in the moment as the Present Situation Index drives confidence again.
For the first time in a while, we now see more upside risk to GDP growth this year than downside.
Holiday sales were strong, but consumers have slowed spending due to expired federal stimulus programs and continued surges in COVID cases.
Spending and economic recovery depend on affluent consumers.
Holiday sales were strong, but consumers have slowed spending due to expired federal stimulus programs and continued surges in COVID cases.
We continue to forecast stronger growth in the second half of this year as a vaccine becomes more widely available and consumer confidence begins to more meaningfully recover.
Many don’t think the stimulus is enough or that the vaccine will be effective.
We take a step back and focus on the key themes that will determine economic growth in the year ahead.
Despite the ongoing challenges of the pandemic, small business spending has rebounded significantly.
October retail sales data pointed to a downshift in the pace of consumer spending.
We have revised our outlook a bit higher for Q4 but lowered our expectations for growth entering 2021.
Holiday spending mood is good, but how and what consumers are buying is shifting this year.
Opens stall, while revenues and employment improve slightly.
Retail sales jump to near pre-pandemic levels in September.
Among the key drivers of this year’s robust holiday sales are the recent surge in e-commerce sales, the continued robust demand for food and beverages at home (groceries), and higher prices on holiday-related items.
In response to the slower pace of improvement in the economic data, we have downwardly revised our estimate for fourth quarter gross domestic product growth.
Consumers reluctant to celebrate and spend for Halloween; foreshadowing the holiday season?
Overall consumer spending remains well below its pre-recession peak, and the labor market continues its slow recovery.
Solid economic data in August point toward a historic bounce in third quarter gross domestic product growth as the reopening process continues.
Fall in confidence likely a combination of increased COVID cases in parts of the U.S. and the end of some government stimulus programs. Millennials are becoming less comfortable going out to eat.
Visa's analysis of current economic data indicates that U.S. small business activity stalled in July.
Visa's proprietary Small Business Health Indexes and a nationwide survey of small business owners show how America's small businesses are coping during the COVID-19 pandemic.
Visa's analysis of current economic data indicates that U.S. consumer activity continued to recover in July but at a more moderate pace.
The U.S. economy decelerated in July with a surge in COVID-19 cases across wide swaths of the country.
Economic data for the month of June continued to signal a rebound in economic activity even as the number of new virus cases continued to rise to new highs.
The Conference Board Consumer Confidence Index rebounded strongly in June, after virtually no change in May. The headline index was up 12.2 points to 98.1 (1985=100), from 85.9 in May.
SBA-led federal aid programs and the lifting of stay-at-home restrictions are beginning to alleviate much of the burden small businesses have carried since March.
As COVID-19 takes the U.S. economy into uncharted territory, many credit card issuers and other lenders are wondering how consumers’ debt behavior might change.
Visa's Spring Small Business Outlook indicates that small business spending declined sharply in Q1 as the health crisis unfolded and sales plummeted.
Monthly report on the consumer economic landscape from U.S. Principal Economist Michael Brown and U.S. Assoc. Economist Travis Clark.
Monthly report on the consumer economic landscape from U.S. Principal Economist Michael Brown and U.S. Assoc. Economist Travis Clark.
Economic data for January pointed towards a solid start to 2020. Uncertainty is building, however, with the ongoing fallout of the coronavirus.
Solid holiday spending combined with continued job gains and modest income growth marked the end of 2019.
For most of the U.S. economy, times are good. However, the manufacturing sector continues to struggle.
Monthly report on the consumer economic landscape from U.S. Principal Economist Michael Brown and U.S. Assoc. Economist Travis Clark.
More than half expect their business to have positive cash flow in 2020, but many small businesses also worry about the potential negative impact that global and political instability could have on their business, according to Visa's latest survey.
Risks to the U.S. economic outlook include a possible federal government shutdown and yet-to-be-resolved trade issues.
The resilience of the U.S. consumer helped to support GDP growth even as business investment contracted for the second consecutive quarter.
There are signs that economic growth should stabilize in the fourth quarter after decelerating earlier this year.
Monthly report on the consumer economic landscape from U.S. Principal Economist Michael Brown and U.S. Economist Eric Warner.
Thanksgiving weekend is lining up to be one of the strongest in years, with 60 percent of holiday shoppers indicating they plan to shop on Thanksgiving Day, Black Friday or Cyber Monday. This is a big jump from 51 percent back in 2013.
Slowdown in manufacturing is beginning to permeate the services sector. Plus Visa’s U.S. economic forecast through 2021.
Monthly report on the consumer economic landscape from U.S. Principal Economist Michael Brown and U.S. Economist Eric Warner.
As tariffs continue, one in five businesses worry their business will suffer in the years ahead, according to Visa's latest survey.
U.S. economic growth is expected to downshift but remain positive heading into 2020, while weakness in manufacturing could hold back business fixed investment.
Retail sales jump to 3.7 percent year-over-year in July, signaling a solid start to the third quarter.
The outlook for the second half of 2019 has changed very little in Visa’s updated U.S. economic forecast.
Monthly report on the consumer economic landscape from U.S. Principal Economist Michael Brown and U.S. Economist Eric Warner.
The FOMC will likely cut rates twice this year, trying to nudge inflation closer to its 2 percent target and offset the slowdown in U.S. manufacturing.
Visa’s analysis of the most recent consumer sector economic data indicates consumer spending should accelerate in the second quarter.
Economic data continues to indicate a downshift in the pace of economic growth in the second quarter.
“Business as usual” climate continues with America’s small businesses, according to latest Visa survey.
Monthly report on the consumer economic landscape from Chief Economist Wayne Best and U.S. Principal Economist Michael Brown.
U.S. headline economic growth appeared surprisingly strong in the first quarter, but was inflated by higher inventories and a contraction in import activity.
April 18, 2019
Looking ahead to Q2, Visa’s April U.S. economic forecast continues to show that growth will likely pick up.
Visa’s monthly report on the consumer economic landscape from Chief Economist Wayne Best and U.S. Principal Economist Michael Brown.
The ongoing U.S. economic expansion is approaching record-breaking status, but for how long? Visa’s Principal U.S. Economist, Michael Brown, discusses the economic indicators he monitors for signs of a recession.
Women are more likely than men to need funding to grow their small businesses, according to Visa survey.
A video insight from Visa's Chief Economist, Wayne Best.
Stock and home values have increased household wealth and supercharged consumer spending.
U.S. e-commerce spending is likely to increase 15-17 percent this holiday season.
Hardware and garden store sales increased by 12.8 percent as consumers remodel their homes.
Clothing store sales growth declines overall, but jewelry sales are going strong.
Affluent U.S. consumers have pulled back on spending in recent years, lagging as much as five percentage points behind non-affluent spending growth.
Slowing growth, but a recession is not necessarily inevitable.
Brexit, declining global home prices and trade tensions are the biggest issues that threaten the global outlook.
Potential trade war adds uncertainty to the outlook.
By most measures, the U.S. economy is on solid footing, but fiscal stimulus—in the form of tax cuts—could overheat the economy.
The U.S. economy is expanding, but a variety of factors could hinder growth.
The U.S. economy has been expanding for nearly eight years and appears on track to surpass the 10-year record set in the 1990s.
Nearly half of the world's countries will see a steady decline in working-age populations.
Until recently, housing was the missing link in the economic recovery.
The global economy is in the longest stretch of sub-par growth of the last three decades.
Global travel has steadily increased through 2023, priming the summer travel season for further gains.
Three years after the World Health Organization designated COVID-19 a global pandemic, a full recovery is finally in sight for the global travel and tourism industry—the earliest and hardest-hit sector of the economy.
An increase in visitors to Bath, England—where the Netflix TV series, Bridgerton, was filmed—appears to have aided travel recovery to the region, according to an analysis of data from the Visa International Travel (VISIT) platform.
Global travelers have moved on from the pandemic. With each passing month of this year, the world has gotten closer to a full recovery, setting the stage for international visitor arrivals in 2023 to reach 90-95% of their 2019 levels.
Global travel’s path to recovery is less about restoring the mix of destinations and more about the strength and openness of source markets.
Based on recent trends, total consumer expenditures on domestic travel could reach a full recovery by mid-summer and enter an expansionary phase soon after.
Fifty-five million households traveled internationally in the first nine months of 2021.
Following a decade of visa liberalization in Africa, tourist arrivals grew 8 percent year-over-year (YoY) in 2019.
While the number of people traveling abroad is increasing rapidly, where these globe trekkers are going is not.
Ranking the world’s top destinations for international arrivals in each region.
South Korea could see a tourism lift of 5-10 percent from the winter games in PyeongChang.
2017 hurricanes still displacing some N. American Caribbean travel.
Cross-border tourism from Asia Pacific is booming—outpacing income growth in the region.
The importance of foreign ski travel to the tourism industry overall varies widely by country.
Seasonal variations in international visits provide insights into the potential for attracting foreign tourists to ski destinations.
Ski destinations are more exposed to aging trends in part due to the preponderance of European travelers in the cross-border ski market.
Austria’s Pinzgau-Pongau region of the Alps is ranked #1 in Visa’s list of the top 25 global winter ski destinations,* based on a three-year average of cross-border arrivals according to the Visa International Travel (VISIT) platform.
Asian travelers are the fastest-growing segment of park visitors.
At least one in eight foreign tourists visit the U.S. national parks in the summer—a nearly $10 billion economic boost.
Find out the top 10 U.S. national parks ranked by foreign tourist visits.
Find out which cities topped the list of cities visited by foreign tourists visiting Japan last year.
The currency devaluation after Brexit had a subdued impact on AP travel to the U.K.
Find out which global travel destinations are popular with summer travelers.
The weaker British pound made the U.K. a more affordable travel destination following Brexit.
New research from Visa Business + Economic Insights indicates seniors will have a growing impact on travel and tourism.
Brexit could impact international travel and cause a reduction in British travel to the rest of the world: U.K. travelers currently account for nearly 8 percent of all international departures.
Over the next 10 years, the growth in travel spending is expected to outpace the global economy.
Platform app work is a fast-growing segment, accounting for at least 4 percent of the global workforce.
As the fastest-growing consumer segment, Gen Z is poised to reshape the marketplace.
With over 17 percent of Americans already using ChatGPT, generative AI is poised to transform our everyday lives—including the relationship between brands and consumers.
Mohamed explores the pivotal economic events of 2023 and his assessment of what's on the horizon for 2024.
As more consumers prioritize buying responsibly manufactured and sourced goods, businesses are exploring new circular models to address the demand.
The rise of remote work is changing consumer spending patterns in major cities.
With single people now accounting for one-third of Canadian households, merchants are tailoring products and services to this growing demographic.
Despite a decline in leisure time, spending on leisure activities surged over the last decade.
In early 2023, inflation appeared to be turning the corner globally. However, efforts to curb inflation have faced a countervailing force that is becoming increasingly relevant post-pandemic: population aging.
Gen Z is gaining increasing prominence globally as the cohort enters the workforce, earns income and becomes the new consumers and influencers of tomorrow.
Further expansion into the digital space is still possible.
The year ahead promises to be one of the strongest for many more countries. How strong will depend heavily on bringing the pandemic under greater control.
Pandemic-era technological and digital adoption helped accelerate entrepreneurship—and the economic recovery.
Current production is laying the foundations for China’s next phase of growth.
Retail merchants of all sizes across all regions of the world adapted to the pandemic by moving more of their sales online.
Africa was already on a trajectory of rapid digital transformation, but the pandemic has likely accelerated the trend.
Brexit brings new rules and restrictions on cross-border travel.
Looking back, most economists were overly pessimistic. Close reading of high-frequency transaction data has revealed greater resilience in the global economy.
After earlier pandemic-related losses, businesses face greater financial pressure for a strong year-end.
Bringing large cities back is critical to the recovery of global travel and tourism.
The benefits of having a more loyal customer base have become readily apparent, especially in the food service industry and quick services restaurants.
Similar to retirement behavior, COVID-19 reduces the share of household spending on apparel and restaurants.
Visa’s Principal Asia Pacific Economist reflects on the shape of the region’s economic recovery from the pandemic – and what lessons it holds for the rest of the world.
In western Europe, 55 percent of all new consumer spending is expected to come from “new affluent” households by 2030. Visa's European principal economist Adolfo Laurenti discusses this trend.
Hundreds of millions more global consumers will enter the middle class and gain purchasing power extending beyond their basic needs. Who and where are they? Visa's chief economist discusses this trend and what it could mean for global merchants.
The Indian economy has transformed considerably toward cashless payments.
India continues to make steady progress toward becoming a “less cash society".
India is on the path to becoming a digital payments economy.
Despite declines in the housing market, spending is unlikely to suffer as a result.